Client: Startclub Arnhem
Role: UX design, Visual Design, Development
Agency: Studio Hands
Branding and designing an online platform for young entrepreneurs
Startclub Arnhem is an initiative from the municipality of Arnhem to offer help for new and/or young business owners and start-ups by offering them free courses, network events and connecting them to mentors and coaches from the established business community of Arnhem.
On the platform users can view articles, events, connect with experienced business partners and entrepreneurs and request free coaching sessions. I designed the identity, wireframes and website, and developed the website.
I designed the identity, wireframes and website, and developed the website. The logo consist of various building blocks that represent the connection between the coaches and new business owners, building a better local business community together. The building blocks form various abstract versions of recognisable landmarks in Arnhem, placed around the logo in a similar position as their actual geographical locations in the city.
Exploration and forming of the final logo.
Stripped down dynamic logo for special events.
The design for the website, expanded on wireframes and made to work with a responsive 12 grid system.
Snippets from the final website.